Noah Blinder // Copywriter

Everybody's heard of Pep Boys, but because of their century-long reliance on sell-sell-sell promotion, they lacked an identity. 

So we gave them what they desperately needed - a relatable brand personality based on a human truth:

when your car doesn't work, your life doesn't work.


Bumpy Route


Horse Ride


Buzzkill


They worked so well, they asked for a second campaign.


Brake Problems


Tire Problems


Battery Problems


Using Format