Noah Blinder // Copywriter

How do you get people excited about an 8" X 12" scratch-off? Show them just how big it really is. 



Dir. Ben and Dave


We made a panorama photo so lottery fans could see first hand just how massive this ticket really was.

Yeah, we really made this. And it was a huge hit. Proof that there no such thing as an idea too dumb to be successful.

Using Format